Doctor of Philosophy in Design

Program introduction

  • Duration of study

    The normal duration of this course is 3 year,and the maximum duration is 6 years.

  • Teaching approach

    Face-to-face Teaching

  • Teaching language

    Chinese/English

  • Academic field

    Humanities and Arts/Fine Arts

  • Course Introduction

    Major: 1. Theory and Practice of Art Design 2. Design Management 3. Cultural Heritage Conservation

Study plan

Table 1: Core courses (9 credits)

Course Code

Course Title

Credits

DADZ02

China and World Design History

3

DADZ03

Visual Communication

3

DADZ04

Research Methodology for Art Design

3

 

 

Table 2: Major courses (6 credits)

Major: Theory and Practice of Art Design

Course Code

Course Title

Credits

DADZ05

The Advanced Theory and Practice of Design I

3

DADZ06

The Advanced Theory and Practice of Design II

3

Major: Design Management

Course Code

Course Title

Credits

DADZ07

Methodology in Design Management

3

DADZ08

Design Planning

3

Major: Cultural Heritage Conservation

Course Code

Course Title

Credits

DADZ09

Fundamentals of Cultural Heritage Conservation

3

DADZ10

Chinese and Foreign Cultural History

3

The University has the ultimate right to decide which course or whether the course will be opened for all Major subjects.

 

 

Table 3: Elective courses (6 credits)

(Complete 2 courses from below)

Course Code

Course Title

Credits

DADE01

Digital Display Design and Practice

3

DADE02

Special Topic of Art and Culture

3

DADE03

Consumer Behavior

3

DADE04

Brand Management

3

DADE05

Creative Economics

3

 

 

Table 4: Others (1 credit)

Course Code

Course Title

Credit

DADZ11

Academic Activities

1

 

 

Table 5: Design Work and Thesis (12 credits)

Major: Theory and Practice of Art Design

Course Code

Course Title

Credits

DADZ12

Design Work

3

DADZ01

Thesis

9

Major: Design Management

Course Code

Course Title

Credits

DADZ00

Thesis

12

Major: Cultural Heritage Conservation

Course Code

Course Title

Credits

DADZ00

Thesis

12

 


Course Description

China and World Design History (3 credits)

China and World Design History systemically introduce the relationship between design and culture and ancient technologies. It analyzes modern design development from a theoretical perspective. Through systemically explanation of the issues, methodology, and creationism concerning art design, the course nurtures efficient way of thinking in art design.


Research Methodology for Art Design (3 credits)

This course involves definition, characteristics, methodology system, and literature review associated with the research methodology of art design. It encompasses qualitative and quantitative, historical research, experimental, and survey method, targeting an advanced method in art design.


Visual Communication (3 credits)

The course is a fundamental and cross-discipline course. It focuses on systemically introducing to the students basic theories and current applications of creative thinking and visual communications in art, with the goal of helping the students to choose accurate and effective communication techniques and media technologies to conduct art design.


The Advanced Theory and Practice of Design I (3 credits)

This is a compulsory course for doctoral students of arts and design. This course aims at assisting students in applying theories into practice, and better understanding theories through practice.


The Advanced Theory and Practice of Design II (3 credits)

The course is a required course. The aim is to assist students to effectively connect theory and practice and to improve their ability of applying design theories to practice and forming theoretical insights from design experiences.


Methodology in Design Management (3 credits)

The aim of this course is to teach students how to transform creative design into concrete products and maximize the commercial value of design. Students will familiarize themselves with the concepts, strategies, and methods of design management and get an in-depth understanding of the process and requirements of managing a design project through learning from previous cases.


Design Planning (3 credits)

Guided by both theoretical and practical considerations, this course examines the concepts and methods used to understand various aspects of design planning, including its audience and range. This course introduces a perspective of design management and emphasizes the conversion rate of design.


Fundamentals of Cultural Heritage Conservation (3 credits)

This subject intends to discuss the development of cultural heritage protection scientifically based on the past practice of cultural relic and heritage protection of our country. It’s mainly about the protection and research of ancient city ruins and fonts by using designing practice.


Chinese and Foreign Cultural History (3 credits)
Chinese and Foreign Cultural History is the required course for students majoring in Cultural Heritage and Preservation. Through systematic comparative study between Chinese culture and Western culture and introduction to philosophy and rhetorics, this course is expected to provide solid theoretical foundation for design-oriented practice.


Digital Display Design and Practice(3 credits) (Elective course)

The course investigate and present the probability of presenting communication with digital and multimedia approaches. It begins with presenting design concept, process and style and systemically addresses them. Advised by digitization theories as well as design technology, the course demonstrate how to present the design idea in a premier way.


Special Topic of Art and Culture (3 credits) (Elective course)
This course is an elective course, in which a wide range of topics will explicate the intimate relationship between art and literature.  Those topics include the origin of art, the mutual impacts of material culture, institutional culture, spiritual culture and art, etc. 


Consumer Behavior (3 credits) (Elective course

The course focuses on micro, macro individual and collective context. It investigates consumer behaviors from market, individual, decider, subculture, and culture perspective. The course features with multi-discipline and comprehensive perspective and retrospect consumer behaviors within the globalization and digitalization content, explaining the consumers’ behavior disparities from the globalization perspective.


Brand management (3 credits) (Elective course)

This course will introduce the knowledge of brand management, including brand meanings and values, brand development, brand positioning and repositioning, brand performance evaluation, and etc. Students will gain an in-depth understanding of the relationships between design and branding. They will learn to use relevant theories, concepts, and models to guide design decisions.

 


Creative Economics (3 credits) (Elective course)

This course focuses on the history, definitions, and trends of the creative industries in both Western countries and China. The important issues involved in creative economy, such as the role of technology and the issue of sustainability, will also be discussed. Students will gain an in-depth understanding of the potential of creative industries for changing our societies and cultures.


Design Work(3 credits)

This course is open to the students in theory and practice of art design. It incorporates theories in practice, allowing for comprehensive application of the theoretical knowledge. The course expects to advise design project and provide a comprehensive and systemical exercise for the design projects on the theoretical level.


Graduation Dissertation(9 credits)

Students must submit a doctoral thesis and defend it. The minimum length of the thesis in Theory and Practice of Art Design is forty thousand words, excluding end notes, foot notes, and references. The form of the dissertation must adhere to what the university approves of.


Graduation Dissertation (12 credits)

Students must submit a doctoral thesis and defend it. The minimum length of the thesis in Design Management and Cultural Heritage Conservation is eighty thousand words, excluding end notes, foot notes, and references. The form of the dissertation must adhere to what the university approves of.


Academic Activities (1 credit)

Students are required to participate in at least ten academic activities that are recognized by the Faculty of Humanities and Arts, such as the famous scholars’ seminars held on campus. Students are required to complete and hand in a one-page report for each activity.

Degree requirements

1. Theory and Practice of Art Design 1.1 Students are required to complete three core courses in Attachment 1, two major courses in Attachment 2, two elective courses in Attachment 3, academic activities (ten times of attendance) in Attachment 4, Design Work in Attachment 5 to gain 25 credits. 1.2 The minimum word count for the thesis is 40,000. The overall process should follow the thesis composition flow established by the faculty. 1.3 After finishing each course, students will be assessed based on regulations established by the instructor and the Faculty. 1.4 Students who complete all the required courses can start writing the thesis proposal. Students can continue their dissertation research and writing upon completion of thesis proposal defense, besides the thesis, they are also required to start the design work. 1.5 Students must under supervision to participate related professional activities as well as practical practice. 1.6 Students are required to publish at least one first-level academic work/art design work or two second-level academic works/art design works. The works will be evaluated and approved by the Faculty of Humanities and Arts at Macau University of Science and Technology. Please refer to A Guidance for Publication Assessment for the Doctoral Students of the Faculty of Humanities and Arts for details. 2. Design Management and Cultural Heritage Conservation 2.1 Students are required to complete three core courses in Attachment 1, two major courses in Attachment 2, two elective courses in Attachment 3, academic activities (ten times of attendance) in Attachment 4 to gain 22 credits. 2.2 The minimum word count for the thesis is 80,000. The overall process should follow the thesis composition flow established by the faculty. 2.3 After finishing each course, students will be assessed based on regulations established by the instructor and the Faculty. 2.4 Students who complete all the required courses can start writing the thesis proposal. Students can continue their dissertation research and writing upon completion of thesis proposal defense. 2.5 Students are required to publish at least one first-level academic work or two second-level academic works. The works will be evaluated and approved by the Faculty of Humanities and Arts at Macau University of Science and Technology. Please refer to A Guidance for Publication Assessment for the Doctoral Students of the Faculty of Humanities and Arts for details.

Learning time

The duration for taking all courses is 12 months and no less than 12 months of thesis composition, up to 24 months. Classes will generally be scheduled from Monday to Sunday, daytime or at nights.

Qualifications of graduation

Upon approval from the Senate of the University, a Doctoral Degree will be conferred on a student when he or she has: 1.Completed and met the requirements prescribed in the study plan of his or her program within the specific study period, and achieved a cumulative GPA of 2.50 or above (excluding thesis) 2.Abided by the regulations of the University 3.Cleared all fees and charges and returned all University’s property and equipment borrowed. Note: All curriculums and study plans are based on the newest announcement of the Boletim Oficial da Região Administrativa Especial de Macau.